Believe it or not, it has been three years since Peculiar PPL launched our first product and we have been busy with a lot of other developments
We’ve created 23 different products, 16 line extensions of these products and two unique packaging experiences that mimic the feeling of unwrapping a surprise gift. We’ve shipped over 100 orders to 6 different countries, with 68% of customers submitting a second order within 1 month of their initial order. We held 5 pop-up shops in Paterson, Jersey City and Montclair, New Jersey. We produced one video display of our product, purchased the rights to one piece of unique art, (which we included with all orders), and released a mother’s day video.
We outgrew our online shop, which was hosted by a third party, and we brought the expertise in-house to a solution that is entirely hosted and administered by us. We also implemented additional security measures (like SSL encrypted checkouts) for additional user security, and we performed numerous backend changes to improve the entire order fulfillment profess.
Thus far this year, we have been granted a “Peculiar PPL” trademark with the US Patent and Trademark office, we migrated our online server to a dedicated hosting provider, we’ve completely redesigned our website and greatly improved our shipping packaging, allowing us to introduce a flat rate shipping cost of $6 whether you order one t-shirt or 80 different products. In addition, we have many new developments to announce over the next few months as we prepare for the next phase of our growth journey.
In a future blog posting, we’ll share our super-secret ultimate plan that explains why we are doing what we are doing!