Blog

  • Our New, Shiny, Improved Logo!

    Peculiar-PPL-Logo-DisplayIf you’ve been following the Peculiar PPL brand since its inception, you are familiar with our script word mark logo.  This logo has been printed on hundreds of shirts, shoes, pens, and many other types of products and has been the primary way for people to identify the brand.  Today, I am excited to introduce a design mark logo that will be used in conjunction with the existing logo.

    Our new and improved logo consists of the existing “Peculiar PPL” logo with the “Reaching for the Stars” design mark.  In the same way how Mercedes Benz can be identified by the iconic three pointed star logo and by the “Mercedes-Benz” text written with a serif font, Peculiar PPL will use the same philosophy to employ both a design mark and a word mark in order to promote brand recognition.

    But our logo isn’t only a nice graphic that is associated with the brand, it has a much deeper meaning.  One important attribute of Peculiar people is that they not only strive to achieve more than what conventional thinkers believe is possible, but they actually achieve their goal.  Therefore, the logo mark depicts someone who is unique (hence the unique number of fingers) reaching for something that people think is unreachable (the stars) and they are within a close range of grabbing hold of it.

    peculiarppl logo wireframe

    We all have different “stars,” or super-ambitious goals.  But regardless of what others might say, we remain focused on the goal and we will continue striving until we achieve our goal…then we will set a bigger goal.  The logo was created as a constant reminder that you should always have your own star to strive for, and you should continue making progress towards that goal until you grab hold of it.  Peculiar PPL was formed in order to inspire, enable, and empower Peculiar people in each individual mission towards these goals!

    When we open a brick and mortar location, this is how I see the two logos being used together to mark our location:

    Peculiar PPL Store Display

    Great things are happening, and this is only the beginning!

    By Geremy F.

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  • How do you make resolutions that actually work?

    The secret to making resolutions that actually work is also the secret to making a hit movie. So let me teach you how to make a hit movie.

    At the start, our hero lives their ordinary life. We wouldn’t care to watch that for long, but fortunately all good stories push our hero through a door.

    The door is something irreversible; once you walk through, you can never go back. For the Matrix, it’s Neo choosing the red pill. For Gravity, it’s having your shuttle sliced to ribbons. In Shawshank Redemption, an innocent man is sentenced to life.

    The door is where the story begins. It puts our hero on a path they cannot escape, and the tension compels us to watch.

    Near the end of the story, our hero must pass through a second door. Again, the door is one-way. But this door demands a resolution. To pass through it guarantees a conclusion, whatever that may be. Our hero must fight their nemesis to the death, or chase their love to the airport, or stand before disapproving parents and dance for their hopes and dreams.

    It’s the formula of nearly every story ever told, because it works. Once you pass through a door, you can never go back.

    Now let me tell you what isn’t a good movie.

    Our unhappy hero wakes up one late December morning and stares at the mirror. “Oh god” he sighs, at his portly reflection. “In the new year, I swear – I’m going to lose weight!”

    And then he updates his Facebook status, buys a copy of Runners World, and goes to the gym three times. The End.

    If you want to make a resolution – a real resolution – you’re gonna have to walk through a door. The smart, resolute part of yourself might be in control now, but you know that’s not who will stop you. The lazy, stupid, reflexive part of yourself will be in control later, when the air is cold and you feel sort-of-ill-ish-I-think, and if you haven’t got something to drag that screaming brat out of bed you will fail.

    You do this already, by the way. School, for example, is a door you can’t well choose not to pass through, which is why you attended it so successfully. Your job works in the same way, as does marriage and children. Doors are irreversible and non-optional, and our society is predicated on them.

    So you really want to start your own business? Try quitting your job; that’ll take care of motivation. Want to lose weight? Sign up for a marathon in 9 months in an exciting foreign country, and book the non-refundable flights now. Or if that’s more than you can handle, start a scheduled team activity where if you skip out, it’ll hurts the others. Guilt will carry you when willpower fails.

    Don’t jump on Facebook to announce your new resolution. It gives you a short term ego buzz now (“Look at me! I’m so awesome!”) but does zip to regulate your behaviour (few friends will remember your promise, or be so crude as to call you on it). By all means involve friends, but make your pressures real.

    Most of all, don’t make the mistake of thinking wishful words alone will get you there. Nearly everyone fails their new year’s resolutions, which should be about as surprising as learning that the words “avada kedavra” don’t actually kill people. Just saying words doesn’t make a thing happen. Try walking through a door instead.

    Written by Oliver Emberton on the Quora article:  http://qr.ae/6DBvU

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  • This Is Water

    A video created from an excerpt of the commencement address given by David Foster Wallace to the 2005 graduating class of Kenyon College.

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  • Happy Peculiar People Day!

    If you’re on this website, chances are that you’re Peculiar. Well, Peculiar people, I’ve got good news for you! We’ve got our own holiday called “Peculiar People Day” and it’s celebrated every year on January 10th!! Since this day celebrates the people that Peculiar PPL were created to serve, we’re joining-in on the festivities by offering three things to help you celebrate:

    1) Our Team Peculiar wristband is discounted 100% today only (limit of one per person)
    2) Our “Cut From a Different Cloth” shirt is on sale for $10 today only
    3) Shipping costs on all domestic orders is $0 today only

    This means that you can order a wristband and a t-shirt for a total of $10, including shipping!

    Happy Peculiar people day, from Peculiar PPL!

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  • Advice for Creative, Peculiar PPL

    Fight your way through!

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